How to Sell Off Your Wine Cellar

The NoMad, Los Angeles, California

In times like these, cash is king, so your prized wine cellar that was originally curated to pair with your menu or gain accolades is most likely your restaurant’s largest (and I apologize for the pun) liquid asset right now. Sure, if left untouched, there would be the potential for appreciation and an opportunity to make higher profits down the line, but sadly, fixed costs take priority right now, and holding off only adds to...