Should You Work with Influencers? Advice from Three Restaurant Marketing Pros

Lisa Flores treats social media influencers like another form of marketing and advertising. The director of sales and marketing of Boston’s Columbus Hospitality Group and professor at Boston University’s School of Hospitality Administration says working with influencers and content creators to highlight new menu items and specials serves as another channel of exposure. “It’s like a print ad or an email blast—just another avenue we go down...